Airport

“We want the current visual identity to reflect the company's mission, which is constantly evolving and keeping up with the latest trends, without forgetting the beautiful values of the region” - says Adam Hamryszczak, President of Rzeszów-Jasionka Ulma Family Airport.

The previous logo of Jasionka Airport had been in use since 2007 and was closely tied to the coat of arms of the city of Rzeszów. The new logo is rather focused on the entire region. The decision to change the design was made as part of a joint effort towards continuous development and meeting evolving needs. The new logo, effective from today, symbolizes innovation, modernity, and a commitment to creating the best solutions for our passengers and business partners.

The logo was designed by Gravite Design studio from Olsztyn, which specializes in visual identity, marketing consulting, and effective communication and has extensive experience in creating promotional communication for regions and the aviation industry. The inspiration for creating such a logo was the extraordinary story of the blessed Ulma Family — heroes who saved Jews during World War II, sacrificing their own lives. The airport has been named after them for several weeks now.

“The airport's logo takes us into a world of symbolism deeply rooted in the identity of the Podkarpacie region. It is not just an airport symbol. It is also an emblem of the region's history and values that remain relevant and worthy of dissemination, such as courage, peace, and freedom” - says Mateusz Obarek, Artistic Director of Gravite Design. He adds that the logo also contains symbols such as a bird and an airplane: “We encode a multifaceted message here — the spirit of freedom, the comfort of mobility, and the determination to overcome barriers. Symbolically encoded in the sign is a dove, reminding us of the idea of peace while also referring to the courage and sacrifice of the Ulma family.”

More visualizations with the new logo can be found HERE.